Alphabet’s Q3 Challenge: Competition, Cloud Growth, and the Battle for Ad Dollars

Alphabet, the parent company of Google, is preparing to report its Q3 2024 earnings, facing new challenges that reflect broader shifts in the tech and advertising landscapes. With competitors like Amazon and TikTok edging into Google's territory, especially in digital advertising, and with newer generative AI players entering the search market, Alphabet’s historically unchallenged dominance is showing signs of strain. This quarterly report will also be the first under Alphabet’s new CFO, Anat Ashkenazi, who may bring fresh perspectives on cost management amid these pressures.