Work News and Trends: Global Shifts in Employment, Tech & the Future of Work
This section covers key developments in employment, and how people work, across industries, borders, and job levels.
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10 Emerging Careers in PR, Marketing, and Communications
The integration of artificial intelligence (AI), data analytics, and immersive media has created unique career opportunities for those prepared to adapt. Whether you’re just starting your career or seeking a pivot, these emerging roles highlight where the industry is headed, and how you can stay ahead of the curve.
Alphabet’s Q3 Challenge: Competition, Cloud Growth, and the Battle for Ad Dollars
Alphabet, the parent company of Google, is preparing to report its Q3 2024 earnings, facing new challenges that reflect broader shifts in the tech and advertising landscapes. With competitors like Amazon and TikTok edging into Google's territory, especially in digital advertising, and with newer generative AI players entering the search market, Alphabet’s historically unchallenged dominance is showing signs of strain.
How AI Training Can Foster Ethical AI Use in the Workplace
Companies are under increasing pressure to ensure that AI is used responsibly, not just effectively. To do this, ongoing AI training is crucial to keep employees informed about both the practical applications of AI and the ethical implicationsof its use.
Google-Commissioned Report Highlights Generative AI's Potential to Boost EU Economy by EUR 1.4 Trillion
A new report, released on September 30, 2024, and commissioned by Google, reveals the significant economic impact generative AI could have on the European Union. Conducted by Implement Consulting Group, the study estimates that with widespread adoption, generative AI could add between EUR 1.2 to 1.4 trillion to the EU’s GDP over the next decade, a potential 8% boost. This transformative technology could be the key to enhancing the EU's competitiveness, especially as the region continues to trail behind global leaders like the United States and China.
How to Prepare Your Workforce for an AI-Enhanced Future
This preparation involves upskilling and reskilling employees, fostering a culture of continuous learning, and ensuring leadership drives this transformation.
Key Ethical Considerations in AI-Driven Recruitment
The integration of AI technologies is no longer a distant possibility but a present reality. As businesses strive to stay competitive, preparing their workforce for an AI-enhanced future becomes paramount. This preparation involves upskilling and reskilling employees, fostering a culture of continuous learning, and ensuring leadership drives this transformation. For a deeper understanding, explore our detailed analysis on AI, business, and the future of work.