Apple testified that Google search traffic on Safari is dropping, a first in over 20 years. With AI tools like ChatGPT and Perplexity now embedded in everyday workflows, the way professionals look up information is shifting.
Tariffs on other countries are paused for now, a 90-day window for trade negotiations. But the effects of these policies are already showing up in real places: in paused hiring, changed orders, freight reroutes, and cautious management calls.
Last spring, a marketing graduate posted a 45-second video résumé to TikTok. It outlined her skills, editing style, and the kind of team she wanted to join. Within a week, recruiters had messaged her directly, none of whom had seen her LinkedIn profile or résumé submission.
There's a buzzword popping up in office hallways and HR meetings lately: taskmasking. Recently coined and highlighted prominently by sources like The Guardian, Forbes, and many others, taskmasking refers to employees intentionally appearing busy.
